Zoe here from The Big Swap, I was glad to swap a few words as guest blogger in return for Ismay’s support at my zero waste event. My first encounter with Boy Wonder Brand was at a Nottingham board game café, when I interrupted a game on the neighbouring table to find out more about the cool fish and chip print sweater the young boy (Ismay’s son) was wearing. It wasn’t long after that, when I approached Ismay to say a few words about her ethical clothing range at The Big Toy Swap. An event designed to for help the average person take steps to becoming greener and recognising they have the power to make a difference.
I grew up in a ‘far left’ household as a happy child with 2 parents and brother, with all the things in place to appear a regular family. However, even as a young girl I had an inclination there was something unique about our home, but simply put it down to having creative parents, making a living through being artists. My family shared a car with two other families, often leaving no choice but to cycle everywhere. We minimised holidays and almost never did international trips, my first being a school exchange in my teens. Monthly dried food packages arrived to our house and were exchanged and shared accordingly. My parents never upgraded things for newer models simply because it was current or no longer complimented the interior of a room. Objects lasted and if they didn’t, they were fixed or repurposed. That was the 70’s and around the time of first environmental movements towards air pollution. It turns out my family was pretty green, led by conscious adults.
Like so many people today I have a boot in each camp, a desire to make changes for a better world, one less damaged by humanity and a passion to have lovely things and maintain a lifestyle I have worked hard for. More than anything, as a parent I want my behaviour and attitude to transcend the right message to my young family as the living earth faces crisis.
In 2018, UK consumers spent £370 million on toys and this is showing no signs of slowing down, which is bad news for the environment. A survey by the British Heart Foundation found that, on average, children in the UK have four toys they have never played with, in the same survey all parents admit to throwing broken or just unwanted toys away. A large number of toys are made from materials not accepted at recycling plants and it is estimated that 80% of plastic toys will end up in landfill.
The good news is that quality consumables like children’s toys and clothes are not designed for ‘single use’, however our children do grow out of things pretty fast. I have considered a number of ways in which a family can make changes and lower their environmental impact and an easy one is to pass pre-loved items on and get something in return. Most people I speak to are doing a good job at charity runs and hand-me-downs to younger siblings and friends, but we need to buy less to begin with and slow consumerism down. The fossil fuels used at manufacturing and shipment of toys and clothes is the initial villain and the biggest threat.
Swap culture is happening globally, only this week I read the glitterati have been encouraged to reuse dresses or swap for the BAFTA’s red carpet. The Big Swap events are designed for people wanting to make change, they are accessible and offer a pocket of sustainability closer to home.
Swapping not only keeps great items in circulation, giving them new life, they are a great way to save money. Swaps are the new guilt free way of shopping. With less waste and more money in your pocket it opens up more opportunity to make smarter investments in brands that are taking the eco stress out of purchasing. Choosing to buy less but from more ethical brands like the Boy Wonder brand, will ease your conscience and have a much more positive impact on the environment.
The Big Swap – reuse, rehome, relove. A little sustainability one swap at a time.
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