When I started doing my design research I began by looking toys that today’s kids play with, but ended up finding vintage toys that took me on a trip down memory lane. I knew I wanted to avoid stereotyped or gender specific imagery, which seemed to prevail far less then. So, enjoying this nostalgic journey I decided to delve into my own childhood for further inspiration. My childhood memories are lit by the bright coloured tones of the eighties and tinged here and there with the orange and brown hues of the seventies. Without the digital overload and mass consumption that we live in today, it felt like a calmer, safer time to disappear into. These are the colours and moods I wanted to capture in my prints. Through this introspection I knew that as a British-made brand I also wanted to capture something of what it is to be British. For me this is not flag waving or singing ‘Rule Britannia’, nor the clichés of red telephone boxes and the Queen. But rather the eccentricity and quirkiness that is evident in traditions such as cheese-rolling, sack races and even queuing! The simple pleasures that are still very part of British life today and for some reason most them ended up being food! Milk and Biscuits I wanted to do a nod to the classic British cuppa, but milk and biscuits seemed a more appropriate design for kids clothes! I am old enough to remember when milk came in real glass bottles and remember hearing the clinking sound early in the morning as they were delivered by the (now very rare) milk man. It also comes from a memory of my brother and I having our own biscuit tin, which we had a packet of biscuits in and “when they were gone, they were gone”! Fish & Chips This quintessential British dish conjures up many happy memories for me, but the one pictured here is from one of my annual holidays as a child with my friend and her family to Wales. We would get our fish & chips from the local chippy (and mushy peas as I am from north of the Watford gap!) and eat them down on the beach. After which we would walk along the sand to the headland to spot seals. On the way back we would stop off at the pub and sip Appletiser and jump off the wall into the dunes (not at the same time!) Jelly & Ice-cream Birthday parties back in my day were simple affairs of some party games, probably pass-the-parcel and a birthday tea with sandwiches (that no one ate), cheese and pineapple on sticks and of course the grand finale of jelly and ice-cream! A thick block of Neapolitan would have been a real treat and sprinkles would have been positively posh! Camping & Caravanning Harking back again to summers holidaying in Wales, we would stay in a caravan on a farm by the sea. It was so exciting to be in a tiny house on wheels even when the storms raged and rain and wind buffeted the walls. It had a mock wood-paneled interior and we read Famous Five by the light of it's little gas lamps. I sometimes stayed on a following week with my family, which I resented at first, as it had been my own little world that I wanted to keep to myself. Can you spot which ones are me in the photos? There are other prints in the rest of the collection that have not been included in the launch. Maybe I will tell you the stories behind them one day too. Ismay x Related Content My Scandi Pattern Design Influences The Creative Process Branding the Boy #printandpattern #printinspiration #printstories Sign up to the newsletter to get the best of the blog delivered to your inbox every month
Me, my husband and my son lived in Sweden for a year when my son was little. It had a profound effect on me as a person and as a designer. If everyone lived abroad somewhere for a year and learned another country's language and culture it would really make us more open-minded and curious as people. I was already a big scandiphile before we went and am even more so now. I really enjoyed learning the language, the less frantic way of life with Fika breaks everyday and of course the amazing design (and I'm not just talking about Ikea!) We did a weekend stay across the water in Copenhagen too which I really loved and also had some fantastic quirky design shops. Having a young child I was most influenced by discovering some of the amazing scandi kids fashion brands. Back in the UK I had been struggling to find unique, fun designs that weren't baby blue or covered in trucks or dinosaurs. So, Mini Rodini, Smafolk, Polarn O Pyret and many others were a real joy to find with their bright, fun all over prints often with quirky motifs. But there were also many other wonderful design products ranging from home textiles to ceramics that inspired me to start designing my own prints . Stig Lindberg Stig Lindberg is the most well known of designers in Swedish Ceramics. His simple repeating geometric designs are still in production today and the Berså design in particular is popular worldwide. Amazingly his passion for drawing came about while recovering from having chopped off his thumb! He studied at the University College of Arts, Crafts, and Design in Stockholm and went on to work at the nearby Gustavsberg Porcelain factory from 1937-1980. Astrid Sampe Astrid Sampe's most well known designs were for the Swedish homeware brand Almedahls where her designs are still used today across many items from tea towels to biscuit tins. Often known as Sweden's textile queen she attended Stockholm State College of Craft, Art & Design (Konstfack) and the Royal College of Art, London and went on to work at Nordiska Kompaniet in 1935. This design was based on her friend Signe Person-Melin's spice cabinet. Marianne Nilsson This herring (a typical Scandinavian staple) design was designed by Marianne Nilsson for Almedahls in 1955 and is still a true Swedish classic. This design has influenced many other designers with fish being are seen across many home textile designs even today. She was a close colleague of Astrid Sampe at the NK Textile studio and part of a group that redefined Swedish textile design. Marianne Westman Referred to as Sweden's mother of porcelain Marianne Westman studied at the University Academy of Arts, Crafts and Design and then went to work at Rörstrand where she spent most of her career. Her Mon Amie range is her most well known design and was inspired by a rainy midsummer's day in 1932, while other popular designs which feature on kitchen linen and other homewares include Pomona, picknick and frisco. Lotta Odelius Although Lotta is a contemporary designer you can see the influence of Stig Lindberg in her work for Sagaform. She is one of sagaform's most prolific designers with many ranges to her name. I love her simple designs and retro feel. Would love to hear of any scandi designers that you love or have influenced your work or home décor. Ismay x Sign up to the newsletter to get the best of the blog delivered to your inbox every month References & Resources
https://gustavsbergsporslinsfabrik.se https://almedahlshome.se https://www.nordicnest.com https://www.fjorn.com/lotta-odelius.html https://www.nordendesign.com #surfacepatterndesign #scandidesign #designinspiration |
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