Although I love Scandinavian brands I also want to champion some independent British brands that are thinking about sustainability too. One of these is Tootsamcginty whose garments are ethically made as their suppliers are registered to SEDEX (Suppliers Ethical Data Exchange) This means complete transparency in the supply chain and manufacturing techniques. Their clothes are designed to last longer with longer sleeves and hems and hardwearing fabrics. The materials they use are mostly natural and aren't chemically produced.
Frugi is another British brand who garments are made from organic cotton. One of the many great things about organic cotton is that as it contains no nasty chemicals it is less likely to trigger skin allergies which children can be prone to. Frugi's clothes are all certified by GOTS (Global Organic Textile Standard) and the Soil Association. This means they are also ethically sound by paying their workers guaranteed minimum wages, ensuring safe work environments and not using child labour. Their garments are again made to last with knee patches, strong seams, roll up hems and adjustable waistbands. 1% of their turnover is donated to different charities every year making their social commitment very admirable.
British brand Boys & Girls also make their designs with GOTS certified organic cotton which is also FLO certified - meaning they have paid a fair price for it. They use Fairtrade cotton where they can and hope to have the entire range carrying the Fairtrade mark in the future. Their garments are designed to be practical and comfortable.
Wouldn't it be great if some of these amazing brands were also made in the UK? I would love to see garment manufacturing come back to Britain but I will talk more about that another time! x
#WeLoveFrugi #BoysAndGirls #Tootsa #BritishBrands #BoysFashion
Another Swedish brand that I adore is Mini Rodini. It is a creative brand with a sense of playfulness and quirkiness. Their animal graphic print sweatshirts are eye-catching and funky and their photoshoots have a cool edginess to them. They are one of Scandinavia's fastest growing childrenswear brands and sell in some of the most prestigious department stores and boutiques around the world. Being very committed to sustainability and corporate social responsibility they use certified organic fabrics and recycled materials in their garments. Over 97% of their product range now consists of sustainable materials making it one of the most ecological on the market. The many different certifications they hold including GOTS, fairtrade and OeKo-tex and an annual Sustainability Report confirms this ongoing commitment. The large product range includes some fabulous outerwear, accessories and swimwear. I especially love their panther sweatshirt and wish they did one in an adult size! Long live Mini Rodini :-)
#ScandiChic #MiniRodini #BoysFashion
Småfolk is old Scandinavian for 'little people' and is the name of another inspiring 'scandi' brand. This Dutch label is well loved for its funky retro all over prints, especially it's famous apple design. Their designs are much emulated and admired but no one does a repeat print quite like them. They have a nostalgia and innocence to them as well as being bright and fun. The garments are good quality which wash and wear very well which is important with messy active kids and makes them good value. The company believes in renewal and being a little bit different - both things I am passionate about. They use organic cottons which is to a GOTS standard, which simply means it is a 100% organic product. The use of organic cotton has far less impact on the environment and the cotton workers. Småfolk garments also comply to Ecotex standards meaning that they do not contain or segregate any harmful substances. You would be surprised how many children's clothes do contain harmful dyes and finishes, but more about that another time.
#ScandiChic #Småfolk #BoysFashion
After living in Sweden I have a great love of Scandinavian design and especially some of their children's fashion brands. They are so fun and colourful ,maybe to brighten up their dark winter days? Polarn o Pyret is a bright and happy Swedish brand that are well known for their stripes. Their winter coats are perfect for the cold Swedish climate. They use organic cotton in their ECO collection which have a lower environmental impact. They also use recycled polyester from bottles or textile waste in their fleece jackets and recycled polyamide from fishing nets in their shell jackets and trousers. They have a strong sustainability ethos and are considered one of the greenest brands in the clothing industry. The 'boy wonder' is seen here sporting their wellies, coat and hat and as they are such good quality they can be handed down many times. They have some great all over printed long sleeved tops too and most of the range is unisex which again makes it easier for handing down so prolonging the product life.
#ScandiChic #PolarnOPyret #BoysFashion
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